Camille Marlow | Digital Art Director

Cystic Fibrosis Foundation Trailblazer
Campaign Site

The digital component of the “Trailblazer” campaign came to life through recognizing that most CF patients would encounter the campaign’s print materials during a medical center visit. At these visits, our audience finds themselves with downtime while in the wait room and during breaks between multiple caregiver visits.

We took this insight as an opportunity to create a digital extension of the print materials which patients can interact with during that down time. Knowing users would likely access the site on mobile devices, we designed a mobile-first experience that was based on three distinct and personalized user journeys.

Visit the site

Role: Digital Art Direction, UX, Design
Technology: Sketch, InVision, Photoshop, Illustrator

Mobile Responsive Design

This journey is specifically tailored for Parents of Children with CF.

Mobile Responsive Design

This journey is specifically tailored for Teens with CF.

Mobile Responsive Design

This journey is specifically tailored for Adults with CF.

Desktop Responsive Design

Campaign Results

Our key performance indicators focused driving users to a Clinical Trial Finder tool and increasing desired behaviors once there. In just over a month, the campaign shattered these goals.

51.1% INCREASE IN SIGN UPS

14.9% INCREASE IN TIME SPENT

9% BUMP IN OVERALL TRAFFIC

Team Credits: Sun Yun, Digital Creative Director • Mila Arrisueno, Branding Art Director • George Nicholas, Copywriter • Rachel Warren and Matthew Keith, Developers • Lindsey Ellison, Client Services