Logos & Journal
![Logos and journal](../images/works/disney/snowday-logos-and-journal.jpg)
Website Homepage & Profile Page
![Home Responsive Design](../images/works/disney/frozen-snowday-site-home.jpg)
![My Profile Responsive Design](../images/works/disney/frozen-snowday-site-profile.jpg)
Fallin' for Frozen Interactive Experience
With this experience, users are invited to create their own snowflake which is just as unique as they are. That snowflake is then animated into a scene within the Frozen 2 movie. To create hype upon the release of Frozen 2, we imagined a way for individuals to find out the timecode during which their snowflake appeared in the movie. Through digital and DVD release, there is also a feature that allows users to explore the user-generated snowflake scenes—rotating, zooming in and clicking on the flakes to see who created each flake. Encouraging fans to be a part of this community of snowflakes, but retaining their own individuality within it, reinforces the mass following and heartfelt themes of the franchise.
![Interactive Experience](../images/works/disney/fallin-for-frozen-app.jpg)
We didn't stop there. We also envisioned that individuals could shop swag that brought their custom snowflake to life as Christmas ornaments, Elsa necklaces and other timeless keepsakes.
![Style Guides](../images/works/disney/snowflake-swag.jpg)
Team Credits: Carter Weitz, Chief Creative Officer • Marty Amsler, Creative Director • Derek Van Horne, Digital Creative Director • Andrea Trew, Senior Designer