Camille Marlow | Digital Art Director

Good Days Website Redesign

Good Days is a non-profit that helps patients living with chronic illnesses pay for the gap between insurance coverage and medical costs. With the site providing such important resources for patients, providers and caregivers, we focused on a persona-driven strategy that delivers the most important information to users quickly and effectively. From the homepage to the application for assistance, the site provides personal touches that go far beyond financial support. Lifestyle photography, conversational copy and a streamlined interface all work to provide "effective compassion," embodying the brand mantra throughout the entire user experience.

Visit the site

Role: IA, UX, Design
Technology: Sketch, InVision, Photoshop, Illustrator

Responsive Desktop Designs

Sitemap

Information Architecture

Wireframes & Mobile View

Campaign Results

Our key performance indicators focused driving users to "Diseases Covered" content and increasing overall site metrics for sessions, users and page views. Year over year figures for the first month the site launched showed:

321% TRAFFIC INCREASE TO "DISEASES COVERED"

109% INCREASE IN SESSIONS

189% INCREASE IN USERS

56% INCREASE IN PAGE VIEWS

What They're Saying

"The new website is amazing. It's easy to access, and it makes me feel so welcome!"

— User comment

"...feedback from our internal and external users has been extremely positive. We believe we have a website that is not only more beneficial for everyone, but one that will grow with our organization in our mission to help people in any way that we can."

— Randie Odebralski, Good Days Chief Operating Officer

Team Credits: Sun Yun, Digital Creative Director • George Nicholas, Copywriter • Mike Dulik and Matthew Keith, Developers • Daniel Kane, Client Services