A story-driven banking experience that makes it easy for users to learn about and act on sustainable finance with their everyday accounts.
the challenge
Forbright Bank needed a digital experience that clearly explained how sustainable banking differs from traditional banking, while unifying the shift from Congressional Bank to a new brand. The category can feel complex and unfamiliar, making it harder for users to understand both the value and the ease of switching. The goal was to simplify the story and build trust from the first interaction.
the insight
Where you bank has an impact beyond your own finances. While traditional banks fund a wide range of industries, sustainable banks focus on directing capital toward more responsible, forward-looking investments. The opportunity was to make that difference clear and easy to act on.
the solution
We designed a storytelling-led experience that made sustainable banking feel both approachable and tangible. Features like the Impact Calculator and Vision sections helped connect everyday accounts to real-world outcomes, while streamlined pathways made opening or switching accounts feel simple. The result is a clear balance between education and action, helping users understand and move forward quickly.
the results
The new experience positions Forbright as a more transparent and modern alternative within the banking space. It helps users quickly understand the value of sustainable banking and feel confident taking the next step, while setting the stage for a digital banking experience across a $400B+ total addressable market in deposits. The site created a strong foundation for continued growth following the rebrand.